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Bet365 Revenue Skyrockets to ￡2.98bn in 2018-2019

  • As Bet365 is a private company, it only releases a selective annual report
  • 79% of the betting revenue was generated through in-play betting
  • Mobile sports revenue was up 18% over the year
  • The 2018 FIFA World Cup was a key contributor in revenue soaring by 9.7%
Andrew O’Malley

official homepage of the Bet365 sports betting website
Bet365 has reported net revenue of ￡2.98bn ($3.92bn) for the 12 months ending 31 March 2019, which represents a year-on-year increase of 10%. [Image: Shutterstock.com]

Revenue continues to climb

Online betting giant Bet365 has released an impressive annual report for the financial year ending March 31, 2019.

Bet365 has reported revenue of ￡2.98bn ($3.92bn), which represents year-on-year growth of 9.7%. After taxes have been deducted, this leaves a massive profit of ￡681.7m ($896m). Compared to last year, this is an increase of 16%.

revenue of ￡2.98bn ($3.92bn), which represents year-on-year growth of 9.7%

It is worth noting that due to Bet365 being a private company, it can choose what account information is made public. However, one key piece of information it did highlight was an annual increase of 23% in its active customers. Bet365’s betting handle for the year was ￡64.5bn ($84.5bn), which represents a year-on-year rise of 23%.

Catalysts for success

One of the main drivers behind the increased betting revenue was the 2018 FIFA World Cup, which is always a major betting event when it comes around every four years.

Other areas attributed to being catalysts to this success include the significant investment the company made in creating proprietary game content, as well as the launch of numerous native apps across various regions.?The company is targeting the burgeoning online gambling market in the United States and many other regulated regions.

Impressive figures

Live betting was reponsible for 79% of the company’s revenue. Betting revenue from mobile devices increased by 18%. In the previous year, this metric rose by 29%, which highlights how bettors are continuing to make the transition from desktop to mobile.

Direct costs as a whole were down 11.5% to ￡359.8m ($473m). An additional 636 employees were hired during the most recent financial year, bringing the total size of Bet365’s workforce to 4,646.

Taxes totaled ￡106.5m ($140m) for the period. This was more than the ￡78.2m ($102.8m) paid in taxes in the previous year.?

Recent controversies

In November 2018, a significant remuneration package was given to Bet365 CEO Denise Coates. She received a wage of ￡265m ($348m), as well as dividends. This payout made Coates the highest-paid female CEO in the history of corporate Britain. It also is double the wages of all players under contract at Stoke City FC, an English soccer club owned by the Coates family.

double the wages of all players under contract at Stoke City FC

There was also an investigation into allegations that Bet365 was paying cash rebates to losing gamblers. The rebates were supposedly worth up to 10% of losses. This scandal was exposed through an undercover investigation by the Daily Mail team.?

If a Bet365 player hit a certain net loss threshold, they would also be in with a chance of winning tickets to sporting events.?The company responded to these allegations, highlighting its approach to protecting problem gamblers.?

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