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Scientific Games Partners With Genius Sports for In-Game Content

  • OpenSports sportsbooks can now access Genius Sports’ LiveTrading and LiveData services
  • BetGenius provides official data to sportsbooks for over 17,000 sporting events annually
  • This deal will not cover any content for US sports leagues except NASCAR
  • Scientific Games suffered an 18.4% year-on-year revenue drop in Q3
  • Genius Sports plans to go public on the NYSE through a reverse merger
Andrew O’Malley

businessperson handshake
In a new deal, Genius Sports will provide Scientific Games’ sportsbook partners in-game betting data. [Image: Shutterstock.com]

Data deal

Scientific Games Corporation is partnering with sportsbook management solutions provider Genius Sports Group to provide in-game content to its sports betting partners around the world.?

All sportsbooks that use Scientific Games’ OpenSports platform will have access to Genius Sports’ LiveTrading and LiveData services. More than 150 sports betting brands across the globe already use these customizable services.?

official data for more than 17,000 different events every year

The sports betting division of Genius Sports, BetGenius, provides sportsbooks with official data for more than 17,000 different events every year. Currently, OpenSports works with numerous leading sports betting companies such as Flutter Entertainment, Wynn Resorts, and Hard Rock.

Wide-ranging portfolio

As part of the agreement, Scientific Games’ sports betting partners will instantly be able to access Genius Sports’ official data rights portfolio. This includes accessing premium API feeds for the English Premier League, Serie A, NASCAR, German Bundesliga, and more. There is no content provision for US sports leagues in the deal aside from NASCAR.

Speaking about this partnership agreement, Genius Sports chief commercial officer Jack Davison underlined the benefits that Scientific Games’ partners will now receive, such as increasing margins and maximum market up-time for in-game betting markets.?

the technology continues to evolve and become more exciting to our players.”

Scientific Games’ SVP of digital sportsbook Keith O’Loughlin spoke about how this vast array of new in-play content will be a great addition to the current offering at Scientific Games. He said: “With Genius Sports Group’s LiveData and LiveTrading services being integrated into our solution, the technology continues to evolve and become more exciting to our players.”

Changing landscape

Scientific Games suffered poor results for the third quarter of 2020, reporting an 18.4% year-on-year drop in revenue during the period.

A 49% revenue decrease in the company’s gaming division outweighed the growth in its digital, social gaming, and lottery divisions. The net loss for the quarter amounted to $111m, compared to a net profit of $18m in Q3 2019. The previous quarter, Scientific Games underwent significant cost-cutting measures in an effort to deal with the fallout from the COVID-19 pandemic.

In October, Genius Sports announced its intention to become a publicly listed company on the New York Stock Exchange. The plan is to go public through a reverse merger with a special purpose acquisition company (SPAC) called dMY Technology Group. The forecast valuation of the publicly traded business is $1.5bn.

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