Data and streaming services

The American Hockey League (AHL) has named sportsbook management solutions provider Genius Sports Group its official data and streaming partner for betting.

The AHL, which is the primary developmental league for the National Hockey League (NHL), announced the exclusive partnership in a tweet on December 2.

The AHL sees the deal as a potential catalyst to expand its fanbase. By getting data and live streams to sportsbook operators, the league will reach an audience that might never have considered AHL games previously. Sean Conroy, commercial partnerships director of the London-headquartered Genius Sports Group, said:

The AHL has recognized a unique opportunity to accelerate its global growth.”

The league’s teams have affiliations with every NHL club. Wednesday’s deal gives Genius Sports exclusive rights to real-time player and team statistics during all 31 AHL games.

Epic portfolio of sports events

There are more than 1,200 AHL games each season. With the league’s addition, Genius Sports will provide its services for over 240,000 sporting events annually.

In a news release, Conroy said the AHL partnership showed the singular value his organization offers sports leagues and sportsbooks around the world.

“With the right technology partner, sports leagues can proactively engage with the regulated betting industry to drive new revenues, increase engagement and expand their global audience,” Conroy said.

Taking AHL to a global audience

Genius Sports is partner to over 500 sports organizations around the world, including FIBA, English Premier League, German Bundesliga, NASCAR, NBA, NCAA, Serie A, and the PGA Tour.

Chris Nikolis, the AHL’s executive vice president business, expressed his excitement about partnering with an industry leader.

Our goal is to deliver the excitement and quality of AHL hockey to fans worldwide”

In Wednesday’s announcement, Nikolis added: “Our goal is to deliver the excitement and quality of AHL hockey to fans worldwide and to engage with them as effectively in the manner that suits them best”.