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Betfred to Partner With Three England Teams at the 2021 Rugby League World Cup

  • All three England teams will feature the Betfred logo on the lower back of their jerseys in 2021
  • Betfred has been the title sponsor of the rugby Super League competition since 2017
  • The England men’s team will open the 2021 World Cup with a match vs Samoa on October 23
Mark Pearson

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rugby ball sitting in the grass
Leading UK sportsbook Betfred will sponsor all three England national teams representing the country at the 2021 Rugby League World Cup which starts in October 2021 on their English home soil. [Image: Shutterstock.com]

Men’s, women’s, and wheelchair teams

UK sportsbook Betfred has announced that it will be the official partner of all three teams representing England at the 2021 Rugby League World Cup.

Betfred owner Fred Done joined three players from the national squads – men’s second row forward John Bateman, women’s second row forward and team captain Emily Rudgem, and wheelchair lock Wayne Boardman – to launch the new partnership. Betfred posted a video of the announcement on Twitter Thursday:

England’s men’s, women’s and wheelchair teams will all feature the Betfred logo on the lower back of their jerseys throughout 2021.

Staunch rugby supporter

Betfred has been at the forefront of rugby sponsorship in recent years and has been the title sponsor of the rugby Super League competition since 2017. Its portfolio also includes rugby league deals with the Women’s Super League, the Championship, and League 1.

In January 2020, cross-code rugby star Sonny Bill Williams received permission to cover up a Betfred logo on his Toronto Wolfpack Super League jersey. The New Zealander said that because of his Islamic religious beliefs, he could not wear a jersey emblazoned with the logo of a gambling company.

In a news release, Betfred’s Done said that his firm was “delighted” to become the official partner of the three national teams, considering its “very successful association with Rugby League at all levels in recent years.”

Betfred has been an “outstanding” sponsor for the Rugby League

The Rugby Football League’s chief commercial officer Mark Foster said Betfred has been an “outstanding” sponsor for the Rugby League. Foster said it was “fantastic [Betfred] will now extend that support to our England teams in 2021.”

World Cup on home soil

Foster added that the 2021 tournament represents an exciting time for the three teams as they compete for the World Cup on home soil.

The England men’s team will open the Rugby League World Cup 2021 with a fixture against Samoa at Newcastle United FC’s St. James’ Park stadium on Saturday, October 23.

England women kickoff against Brazil at Emerald Headingley on November 9. England’s wheelchair XV face Australia in their opener at the Copper Box Arena in London’s Olympic Park on November 11.

Australia’s men’s team has won the tournament the most, with 11 World Cups to their name, including the most recent 2017 trophy. England is in second place with three tournament wins. For the women, Australia leads with two tournament successes, followed by New Zealand. For the wheelchair format, France has won the Rugby League World Cup twice and England once.

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