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Caesars Sportsbook Inks Deal With MLB’s New York Mets

  • The sportsbook can use Mets marks and logos, along with broadcast and digital content
  • Caesars will open a branded sportsbook lounge at the Mets’ Citi Field sometime this season
  • Despite leading the NY betting market early, Caesars is now playing second fiddle to FanDuel
  • Caesars Sportsbook is the only app in NY that gives bettors benefits via its rewards programme
Mark Pearson

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New York Mets' Citi Field stadium
Expect to see a Caesars sportsbook at the New York Mets’ Citi Field sometime this MLB season, after the Las Vegas-based firm inked a sports betting partner deal with the baseball franchise. [Image: Shutterstock.com]

Deal signed on eve of MLB season

Caesars has inked a multi-year deal with the New York Mets, becoming the MLB franchise’s official sports betting partner on the eve of its season opener at the Washington Nationals.

use of official Mets marks and logos

The deal announced Wednesday sees Caesars Sportsbook gain use of official Mets marks and logos, along with TV-visible in-game signage. In addition, it gains the rights to Mets broadcast and digital content across the New York baseball team’s properties.

As Caesars Sportsbook shared via Twitter, the Las Vegas sports betting giant will also open a branded lounge at Citi Field named Caesars Sportsbook at the Metro Grille:

Housed within a 13,000 square foot space, the Caesars sportsbook lounge at Citi Field will be developed on the Excelsior Level. A multi-tiered dining room and outdoor patio seating overlooking leftfield will keep fans engaged, complete with VIP experiences and hospitality benefits for Caesars Rewards members.

Caesars Sportsbook at the Metro Grille is slated to open at some point in the 2022 MLB season.

Caesars reinforces NY presence

In Wednesday’s official news release, Caesars Digital co-president Chris Holdren described New York as “a key state” for his firm.

New York online sportsbooks generated handle of $603m in their first nine days. The state quickly became the biggest online sports betting market in the US, with sportsbooks raking in over $4bn in wagers in the first quarter of 2022. The ultra-competitive market has witnessed sportsbooks battle for crucial market share via bonus promos and costly marketing campaigns.

According to NY Sports Day, Caesars Sportsbook is currently playing second fiddle to FanDuel in New York, despite leading the market early after launch. In regards to revenue since launch through March 27, FanDuel has accumulated nearly $1.69bn, Caesars is on $1.2bn, and DraftKings is in third place on $1.1bn.

Holdren hopes the Mets deal can help his firm grow its market share in the state. Commenting on Wednesday, he described the team’s fanbase as “one of the most loyal in baseball.” In reference to the sportsbook’s advertising tagline “Bet Like A Caesar,” Holdren said the partnership offers his brand the opportunity to “treat those passionate fans like Caesars.”

Caesars Rewards USP

Caesars Sportsbook in New York has a unique selling point up its sleeve. So far, it is the only app in NY that “rewards sports bettors with every bet they place,” according to its news release. Via the Caesars Rewards scheme, sportsbook bettors can unlock benefits from the Vegas-based brand’s portfolio of resorts and third-party partnerships.

After inking the Mets deal, the sportsbook said bettors in the Empire State could place wagers immediately “to earn unforgettable experiences at Citi Field.”

The 2022 MLB season starts Thursday and the Mets are one of the favorites to win the next World Series. DraftKings has the Los Angeles Dodgers favorites to win the annual baseball championship at +475. Second favorites are the Mets’ NY rivals the Yankees at +900. Caesars’ new MLB partner is tied with other major league baseball franchises in third at +1000.

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