Rapid North America expansion plans

Bragg Gaming Group’s acquisition of Spin Games last month has already added momentum to the Toronto-based firm’s rapid North America expansion plans by playing a feature role in its entry into the Ontario iGaming market.

live in Ontario via Rush Street Interactive’s BetRivers.ca

On Wednesday, Bragg announced its iGaming content was live in Ontario via Rush Street Interactive’s BetRivers.ca. The Canadian brand took to Twitter to share news of the roll-out, saying it further added to its footprint in the region:

Bragg said the launch heralded the first single integration between its technology and that of its new acquisition, Spin. The dual deployment of Bragg’s remote games server technology with Spin’s content and B2B gaming technology has resulted in five exclusive online titles.

According to Bragg’s news release, these five games are now live on RSI’s BetRivers.ca site and include Egyptian Magic, a title produced by the Chicago gaming giant’s Atomic Slot Lab studio.

Not just empty talk

Bragg completed its buyout of Spin in June for a cash and stock deal pegged at around $30m. This gave Bragg the keys to Spin’s live, licensed, and distributed casino content in New Jersey, Pennsylvania, and Michigan. In a news release at the time, Bragg said it would “immediately leverage Spin’s U.S. iGaming relationships.”

It also made Spin’s founder and CEO, Kent Young, Bragg’s Americas president. Young said then that the business was “perfectly positioned […] to quickly execute on our U.S. and Canada iGaming expansion plan.”

Thursday’s Ontario roll-out proves Young and Bragg aren’t merely talking about rapid US expansion.

For the Ontario market, Bragg plans on introducing “in the coming months […] an initial batch of 22 games.” These exclusive titles will come from Bragg’s own studios and those of its partners.

Smiles all round

In the news release, Bragg CEO Yaniv Sherman said it pleased his firm to expand an already well-established partnership with RSI into Ontario.

“With Ontario projected to become one of the largest iGaming markets in North America, this partnership with RSI will play an important role in our North American growth strategy,” he explained.

RSI CEO Richard Schwartz sais his company was “thrilled to offer our players more best-in-class content from some of the world’s best suppliers and Bragg’s portfolio will help us do just that.”

Schwartz added that RSI was “excited” to bring Bragg’s “top quality casino games” to the Canadian market.