Betr joining Massachusetts Monday night

Betr, a micro-betting platform co-owned by Jake Paul, is launching in Massachusetts Monday night, per the Massachusetts Gaming Commission (MGC).

Bruce Band, the MGC’s Director of Sports Betting, made the announcement during a Monday morning meeting. He did not specify a time, only that the company would become fully operational before the clock hits midnight.

They had notified me that they planned to launch this evening after running tests on all their software”

“They had notified me that they planned to launch this evening after running tests on all their software, and that later today they would be launching,” Band said during the meeting.

Betr secured a license via a 5-0 vote ahead of the state’s March 10 launch date for online sports betting platforms. However, 48 hours before the statewide launch, it revealed that it had encountered internal issues and would not be ready in time.

Betr successfully soft-launched in Massachusetts last week and is following that up with a full launch, just as it planned. It is now the seventh licensed sports betting operator in Massachusetts, which first joined the sports betting scene on January 31.

Micro-betting is a form of betting that focuses on the nuances of events, such as if the next pitch is a strike or if the next play is a run or a pass. Betr also recently expanded to traditional sports betting during March Madness.