The Dallas Cowboys are the latest NFL team to partner with the slot machine developer Aristocrat Gaming. The two parties announced a multi-year agreement on Tuesday that will see the Las Vegas-based company post signage around the team’s AT&T Stadium, as well as provide gameday experiences, digital activations, and mid-game promotions.
Dallas Cowboys-themed slot machines will be playable at land-based casinos as a result of the new deal, including at the nearby WinStar Casino & Resort in Oklahoma, the franchise’s official partner.
promised to deliver “innovative experiences to fans”
Talking about the agreement, Aristocrat Gaming CEO Hector Fernandez said that the team is proud to partner with “one of the world’s premier sports and entertainment organizations” and promised to deliver “innovative experiences to fans.”
Dallas Cowboys Executive Vice President of Business Operations Chad Estis looks forward to entertaining fans through this new relationship with “a trailblazer in the gaming industry for decades.”
Aristocrat Gaming already has relationships with other NFL teams, including the Las Vegas Raiders and the New England Patriots. It even has an exclusive arrangement with the league itself to create NFL-themed slot machines for land-based casinos around the world.